Pricing Psychology and Packaging That Respect Customers
Design tiers around outcomes, not features. Let Starter remove friction, Growth accelerate collaboration, and Pro govern complexity. Avoid burying essentials behind paywalls; upgrade drivers should feel like natural steps in the customer’s evolving journey.
Pricing Psychology and Packaging That Respect Customers
Anchors help people calibrate. Use a higher-tier reference to contextualize value, but keep comparison tables honest. Decoys can guide choices, yet transparency builds trust that compounds into long-term retention and positive word of mouth.